New Apps

As smartphone and tablet usage continues to grow, many publishers consider exploring the growing app space. According to Gartner, more than 130 billion apps will be downloaded onto phones and tablets by the end of 2014 and most of them will be free to users*. At the same time, revenue from apps is expected to grow by over 200% in the next 4 years**. We’re moving away from a paid apps model to an era of free apps with incremental payments.
In a world where users have lots of choice, understanding user behaviour within your app becomes key to success. Whether you’re a budding app developer or you’re just beginning to understand the different revenue models used by app developers, our live Hangout on Air can help. Register today for ‘Analytics - It’s a Game Changer’ taking place tomorrow September 17 2014, 10.00 a.m. PDT and learn:

• Why you should be measuring your users’ behavior; 
• Where to find the data that matters;
• How to measure the differences between highly-engaged and less engaged users; 
• When to use these insights to impact monetization positively.

Posted by Ciaran O’Herlihy, Industry Manager - Gaming, Google

*Source: Gartner, September 2013
**Source: Gartner, January 2014