Windows 10, Microsoft and your private data: What you need to know

• By default, "when you log in to Windows with a Microsoft account, Windows syncs some of your settings and your data with Microsoft servers," including "the history of your browser, bookmarks and web sites you open "and" names and passwords to backup your apps, websites, mobile terminal and Wi-Fi network. " To disable this transfer to Microsofts servers, think to go to the "Accounts Settings / Synchronization Settings". 
• "Windows generates a unique advertising identifier for each user of a device Your advertising identifier can be used by application developers and ad networks to deliver more relevant ads."; 
• "When the encryption device is on, Windows automatically encrypts the hard drive where Windows is installed and generates a recovery key. The BitLocker recovery key for your device is automatically backed up online in your Microsoft account onedrive" (light If you use the encryption tool provided by Microsoft, Microsoft retains the key with him, and will therefore make available any public authority requesting by legal means to access it); 
• "Microsoft regularly collects basic information about your Windows machine. (...) This information is sent to Microsoft and stored using one or more unique identifiers." These include "apps use datafor apps that run on Windows", or "data about the networks to which you connect, as mobile networks, Bluetooth, identifiers (BSSID and SSID), criteria connection and speed of Wi-Fi networks to which you are connected. " Microsoft states that "certain diagnostic information is essential to the operation of Windows and can not be disabled if you use Windows"; 
• In the new Microsoft browser Edge, and when AutoSearch Search suggestions are enabled, the browser sends Bing "the information you enter in the browser address bar", "even if you have selected a different default search provider" . Microsoft adds that "the navigation data collected in connection with these features are used in global data", that is to say, they are involved in establishing the commercial profile of the user;

• "To allow Cortana to provide personalized experiences and relevant suggestions, Microsoft collects and uses different types of data, such as the location of your device, the data in your calendar, apps you use, the data in your emails and your text messages, people call you, your contacts and the frequency of your interactions with them on your device. Cortana also learns about you by collecting data on how you use your device and other Microsoft services, like your music, alarm settings, if the Lock screen is turned on, what you watch and buy, your browsing history and Bing search, and more. " 
• "When using onedrive, we collect data about your use of the service and the content you store"(this is very vague on what he does "information on the contents); 
• "To provide a personalized voice recognition, we record the entry of your voice, and your name and nickname, recent events from your calendar and the names of people with whom you have an appointment, and information about your contacts, including their names and surnames ";

• "Microsoft does not use what you say in emails, discussions, video calls or voice mail or your documents, photos or other personal files to send you targeted ads," but he still uses "d Other information we collect about you over time using your demographics, your search queries, your interests and your Favorites, your data usage, and your location data "; 
• "We will accede to, will preserve and disclose personal data, including your content (like the content of your emails, or other private communications private folder files) when we believe in good faith that it is necessary to do so "especially for" responding to valid legal requests "; 
• "Personal information collected by Microsoft may be stored and processed in the United States or any other country in which Microsoft, its affiliates or service providers are located"; 
• "In Outlook.com, when your Deleted Items folder is emptied, these deleted items remain in our system for 30 days maximum before final removal";

 Fall down

• Update your contact details.
• Update your email preferences to receive ‘occasional survey’ messages.

• Access to Googles vast advertiser pool
• High quality ads next to your content
• Robust targeting relevant to your audience and content
• Flexible ad controls to help you customize the look and feel of ads
• Reporting tools to help you understand how AdSense is performing on your site

• Full-service ad operations, implementation and testing
• Mobile, web, app and responsive design and development
• Content moderation 
• Video integration
• Monetization
• Ad customization

Posted by Sahar Golestani

SMB Publishing Marketing Manager