Wednesday, August 3, 2016
Live Google Hangout Using Google Analytics to build a better gaming app
Live Google Hangout Using Google Analytics to build a better gaming app
As smartphone and tablet usage continues to grow, many publishers consider exploring the growing app space. According to Gartner, more than 130 billion apps will be downloaded onto phones and tablets by the end of 2014 and most of them will be free to users*. At the same time, revenue from apps is expected to grow by over 200% in the next 4 years**. Were moving away from a paid apps model to an era of free apps with incremental payments.
Posted by Ciaran OHerlihy, Industry Manager - Gaming, Google
*Source: Gartner, September 2013
**Source: Gartner, January 2014
In a world where users have lots of choice, understanding user behaviour within your app becomes key to success. Whether youre a budding app developer or youre just beginning to understand the different revenue models used by app developers, our live Hangout on Air can help. Register today for Analytics - Its a Game Changer taking place tomorrow September 17 2014, 10.00 a.m. PDT and learn:
- Why you should be measuring your users behavior;
- Where to find the data that matters;
- How to measure the differences between highly-engaged and less engaged users;
- When to use these insights to impact monetization positively.
If you cant join us live, please register anyway and well send you the recorded YouTube version by email.
*Source: Gartner, September 2013
**Source: Gartner, January 2014
Available link for download